“New Delhi: The latest advertising campaign of Asian Paints. The film, created by advertising agency Contract, opens on a movie set where Padukone puts on a mask immediately after shooting a scene, leaving the crew perplexed. The film shows the actor wearing the mask everywhere—in the gym and at a party.
As she dons a glamorous gown to walk down the red carpet, the voice over says that not many people are aware that the air inside our homes can be five times more polluted than the air outside. According to a study by the World Health Organization (WHO), of the 20 most polluted cities in the world, 13 are in India.” (courtesy: Asian Paints)
Everyone is knowing that air pollution is having a damaging effect on their health. and they are unaware that indoor air is even more polluted, as much as five times more.
“Asian Paints Royale Atmos claims that Royale Atmos contains activated carbon technology which absorbs various pollutants and bad smells from the air thus giving fresher and cleaner air at home”. (courtesy: Asian Paints)
The ad has created and builds curiosity among consumers about the indoor pollution and hazards people are facing due to smoke, dust , vocs, molds pat dander etc.
The Ad created by Asian Paints showing the use of Active carbon Particles so as to remove VOCs and odours of indoors. The best solution for solving the indoor air pollution in home and offices is the use of a portable and wall mounted Air Purifiers.
These air purifiers are attached with several filters to grab the several types of indoor pollutants and make the air free from these pollutants and save us from the hazardous effects of these pollutants indoor.